Apple may have at last tracked down the right fixings to switch Samsung's fortunes. On September 9, Apple is set to not only a new phone, what some experts call the iPhone 11 Pro, but also details of a long Smart Watch that works in consultation with the new phone will reveal. Bloomberg News has reported that a number of the features must be packed in the next iPhone, including a bigger screen size and a payments system so that customers can purchase the device in stores. All these pieces to put together, and you get some potentially profound changes that the advantages of hot-selling Samsung’s Galaxy line of products can juice.
We do not know everything about the new iPhone, but we know this: it won’t be a good day for Samsung. Here’s why:
More competition in great phones
Since the launch of the iPhone this years ago, the screen size of the device only increased by half an inch. Meanwhile, the global appetite for great phones is insatiable, and Samsung is the main beneficiary. Devices with screens larger than 4.5 inches x composed of one-third of the global market last year, and IDC expects them to grow to 44% this year.
Now, Apple is finally on the action. The company plans to reveal models with 4.7-inch and 5.5-inch screens, according to people familiar with Apple’s plans.
Mobile payment lock-inThe company has inked deals with Visa, MasterCard, and American Express for the iPhone 11 pro, which contains a wireless chip that allows information to a reader in the store to be sent.
Even in the rosiest case, you will still want to keep your wallet with you. it takes many years for the majority of retailers to the investment required to support digital payments, said Richard Crone, a payments industry consultant.
Still, Apple has a better chance to change consumers ‘ organizational behavior than Google, which has struggled with hardware makers, mobile operators, and shops to convince Google Wallet‘s dignity. Apple has 800 million credit and check cards on record with clients who have bought things through iTunes. Apple might need to do some persuading after security issues on hacked VIP accounts. Assuming that Apple executes well, it will be a lot harder for Samsung to wrest iPhone clients away.
Watch and learn
Samsung has made smartwatches for the last year. In May the company held a splashy event in hopes to establish itself as the center of the burgeoning wearable segment. So far, says there are some signs of traction, Tavis McCourt, an analyst at Raymond James. “would agree that Samsung has the classification isn't pushed ahead in the archive," he says.,“ he says.
Apple’s portable device often referred to as the iWatch, may not come until next year, according to a report by Recode. No matter says, Munster. With only small companies like Fitbit and jawbone advances in niches such as fitness, there will be plenty of pent-up demand by the time the products come in Apple stores, he says. If the iWatch goes mainstream, it could Samsung shut out.
Corporate ambitions
Apple has become the dominant provider of smartphones and tablets to enterprises, seemingly without breaking much of a sweat. Apple’s focus on simplicity has encouraged information-technology departments for employees to like to use their iPhones and iPads at work. That is good enough to these devices in more than 90% of the world’s largest companies, said Apple CEO Tim Cook earlier this year.
Samsung has needed to work harder to prevail upon organizations.
